Bernardo Ruiz Cano

Senior Product Designer

AI products · Product strategy · Design leadership

brc.z04@gmail.comlinkedin.com/in/designbybernMonterrey, Mexico

Product designer experienced in turning ambiguous problems into clear product direction across enterprise AI. Comfortable working on aligning teams around early concepts, and learning through iteration. I combine product strategy and design leadership with hands-on interaction design. Recently expanding into vibecoding to explore ideas and build working agentic experiences.

Experience

Senior Product Designer — Microsoft

October 2021–Present

Researcher Agent

  • Led core Researcher design alongside the group manager, from early concepts through release—from the first prompt to the finished report. Launched worldwide in May 2025.
  • Defined content-rich Chain of Thought interactions. Partnered with Copilot core and agent-platform teams on citations, navigation, and response patterns.
  • Led Researcher’s steering design: envisioned the UX, defined the initial scope, and adopted core Copilot patterns as Plan evolved into Tasks. Shipped to 100% worldwide on web; rollout showed 23% fewer user aborts/cancels.

Bernsletter

  • Built a personal M365 brief during hack week, attracting subscribers across teams within the design organization.
  • Prompted a cross-functional team to explore Copilot integration.
  • Generated requests from multiple Microsoft teams to understand Bernsletter’s technology and underlying voice-and-tone skill.

Other projects

  • Co-led Copilot News personalization and summarization UX.
  • Led Edge New Tab Page redesigns across enterprise and consumer needs.

Product Design Manager — Boletia

2017–2021

B2B/B2C ticketing & event management

  • Led the ticket-purchase checkout redesign with design, product, support, and engineering. Bounce rate fell from 48% to 29.5% after launch—an 18.5-percentage-point drop.
  • Shaped a mobile-first checkout through user and stakeholder interviews. With 80%+ of purchases on mobile, improved pricing visibility, order clarity, and forms.

Neerme · Live-streaming platform

  • Designed the platform from scratch as sole designer during the 2020–2021 pivot: concept, brand, design system, and React prototypes. Iterated chat from an initial stream of 3,000+ viewers to supporting 40,000 viewers.

Team and design system

  • Built and managed a multidisciplinary team. Maintained a shared design system and coached designers in HTML, CSS, React, Sass, and PostCSS.